Why Companies Have No Sense!

How many senses do you have? The answer six! Sight, sound, touch, taste smell.....and common..! How many senses do you use when planning your Customer Experience? If you are like many of the companies you haven't really given it any thought. In my view your company therefore doesn't have common sense!

Why do I say this? Simple. We all use our senses to gather information about the world around us. This is the root of the Customer Experience. Imagine not having any sight, sound, touch, taste or smell. There is no data input and therefore no Customer Experience. But the issue is that customers do use ALL their senses when gathering information about you and they then make subliminal judgements about you. Are you in control of this or not? Let's take a brief look at these senses, which will feature in a more extensive way in our new book, Revolutionize your Customer Experience™, published worldwide in October 2004.

Touch
When Jo, joined Beyond Philosophy™ I gave her a copy of another company's brochure and I as ked her if she thought they were a quality company. She looked at the brochure, and then picked it up, and without thinking, rubbed the brochure between her index finger and her thumb. Subliminally this was an input for her to judge the quality of the company.

Sight
Look at what happens when you go into a supermarket. You are confronted by quite a bright environment. The packaging is brightly coloured or just plain, all in an attempt to "catch your eye". The issue is that there are so many visual messages that your mind can not deal with them all at once and everything blurs together. Of course, subliminally you look at the packaging, at the size of box, and the design. Then the "bag of crisp syndrome" hits you. You buy the crisps and you think "boy there are going to be a load of crisps in there!" Then you open the crisps and there aren't. You are disappointed. How many times when you buy something do you say; "Why did they put it in this size box?" Your physical and emotional expectations are
not meet.

Sound
Typically in a DIY store you hear the Tannoy say; "Staff announcement. Would Bert Scroggins go to customer service, there is a customer waiting". Five minutes later there is another announcement; "Staff announcement, would Bert Scroggins go to
customer service, the customer is STILL waiting".
Haven't they heard of two way radios? Or pagers? Or telephones? Why do they inflict this on every customer? Do they think we want to know that Bert Scroggins is going to the checkout? Do they realise that when we heard the staff had not gone to the customer service area this tells us a wealth of information about the company's attitude to customers? Clearly the first message is that Bert Scroggins is busy doing something more important that talking with a customer. Secondly, the company has an "inside out" attitude. They are also prepared to inflict this message on everyone as it is the most effective way of sending out this message! Also music has a massive effect on how people feel. We are aware of one experiment where it was found that by playing music of a certain style and tempo that customers stayed longer in the shop and paid more attention to the merchandise.

Smell
What smell is your company associated with? In a lot of stores it seems to be antiseptic! Again, after a spillage is cleared up no thought is given to what the store is going to smell like. What do your local supermarket or your shops smell like? I can't think of anything except the baker's shop with that great smell of bread. But again smell is massively underestimated as a way of improving the Customer Experience. In one shopping mall a sweet citrus smell was pumped into the shopping mall to see what the effect would be. People spent 45% more that week on all their purchases.

So the issue here is simple. Companies have no sense as they are not using any senses. They focus on sight, but the other senses are dealt with in a haphazard way. You should be actively thinking about the senses you want to use and how you are going to use them to build a great Customer Experience!



Read to:
iso-22000-to-ensure-food-safety
telemarketing-services-outsourcing
building-relationships-in-business-why
best-way-to-do-company-registration
complete-printing-solution-for
outsourcing-benefits
starting-your-own-work-at-home-business
how-to-lick-pay-per-click-and-profit
ideal-ppc-advertising-company
secret-success-of-blogging
common-search-engine-optimization
how-to-get-thousand-of-targeted
make-money-importing-and-exporting-as
effective-ways-of-performing-people
telemarketing-services-outsourcing
how-to-plan-and-promote-your-adsense
advantages-your-home-business
on-page-and-off-page-seo
getting-targeted-traffic
search-engine-popularity-tips
simple-explanation-of-seo


Article Source: http://EzineArticles.com/?expert=Colin_R_Shaw

ISO 22000 – To Ensure Food Safety

By: Halil888 Agaoglu888

Importance of ISO 9001:2000

International organization for standards looks after the quality of the products and services that your businesses proffer.

Industrialization has completely gone under a drastic change with the growling levels of development. With the advancement in technology, there is huge competition between major players. Thus, to stand up with such high competition and developments, all sectors must produce apt services and products according to the needs of the consumers.

This could be just that the quality management system intends continual development in the company beginning from the purchasing department, design, marketing, production, and various other departments in order to provide the best of services and products, which is harmless to both the consumers as well as the environment.

To maintain the quality standards, one needs to get International Organization for Standards (ISO) that symbolizes the quality management standard at international standards. For every company, which deals in facilitating any type of services and goods, it is very important to get certified from ISO 9001:2000.

ISO 9000 is a group of standards for the quality management system and is managed or administered by the certification and accreditation bodies. Few of the requirements in the ISO 9001-, one of the standards from the group or family of ISO 9000 include:

• A set of methods, which covers all the main and essential processes in the industry
• Monitoring each and every process to make sure that it is effective
• Maintaining adequate records
• Checking all outputs for any kind of defects with corrective and appropriate action where required
• Regularly reviewing individual procedures and quality system as well for its effectiveness
• Last but not the least, facilitating continual improvement

An organization or company, which has been autonomously certified and audited to be in conformity with the ISO 9001:2000, might publicly state that it is certified with International Organization for Standards 9001:2000 or ISO 9001:2000 registered. Nevertheless, certification with ISO 9001:2000 standards does not ensure conformity and thus the quality of end services and products, to a certain extent certifies that reliable and dependable business procedures are being applied.

Besides, to get the ISO 9001:2000 certifications, one is required to accomplish various obligations of quality control. Few of the vital clauses that must be put up to avail the ISO 9001:2000 include knowledge, range, expressions, identifications, resource management, conscientiousness, analysis, product recognition and measurement. To avail the international standards for organization 9001 certificates, one can easily get them from several certificate providers.

The providers provide the certificate once they have carefully analyzed the production and various other production departments that include quality control standards. In addition, ISO 9001:2000 is offered only when the parent company is pleased and convinced with the output. Hence, for those individuals or businesses that are looking forward to seek ISO 9001:2000 certificates, they must make sure that they fulfill all the required industrial norms.

The practice of ISO 9001:2000 for successful operation and improved customer contentment shows the way to retention of the services and goods for a longer period. With the application of ISO 9001:2000, one can also experience decreased audits and improved marketing. ISO 9001:2000 assists in endorsing international deals, revenue that directs to worker enthusiasm and self-esteem inoculation of types.

Source : http://www.articlecompilation.com

Telemarketing Services Outsourcing

By: Peter Korte

Telemarketing is the method by which a salesperson solicits a prospective customer to buy products or services either other the phone or through newer technologies such as email, fax or web conferencing scheduled during the call. Outsourcing of telemarketing services can help an organization augment their existing customer relationships.

Telemarketing can increase and enhance an organization’s revenue by effectively closing sales through competent inbound/outbound telemarketing functions by creating sales leads.

The two major categories of telemarketing are Business-to-business and Business-to-consumer.

Business-to-Business (B2B) is defined as trade or commerce conducted electronically. This model of commerce is solely indented to be a point-to-point business without any third party involvement. Business involving individuals or end-to-end customer is referred to as Business-to-Customer or B2B. Many organizations conduct trade via Business-to-Business and Business-to-Customer however an organization may choose to specialize in just B2B or B2C.

There is no limit or restriction in trade as to what a B2B or a B2C unit can do. The boundaries are endless. Units may choose to offer services in products, core competencies, services, marketing, to name a few.

Telemarketing includes but is not limited to
-Inbound
-Outbound
-Lead Generation
-Sales
-Customer Support
-Surveys
-Consultancy Services

Means used for telemarketing include
-A good telemarketer
-A manual or auto dialer. The later being preferred
-Automatic Call Distributor
-Customer Relationship Management
-Predictive Dialer
-Lead List
-Scripts

Telemarketing services can either be run onshore or offshore. Offshore telemarketing services are generally outsourced business functions which are governed by set rules and regulations and business ethics along with market dynamics.

Telemarketing is available 24x7 / 365 days a year which is why it has several advantages and has been enjoying its fair share of success. With this kind of flexibility, telemarketing allows issues and concerns to be addressed, questions to be answered and the ability to overcome any concerns in an appropriate timeframe. Telemarketing is also a dynamic model that allows for adjustments and tweaks to be made real-time to have a winning strategy to bear fruitful results. An example would be constant script(s) and sales pitch changes and real time training updates. The end objective is to achieve end customer satisfaction and client deliverables.

Source : http://www.articlecompilation.com

Building Relationships in Business - Why It's So Important

By: earl stringer

One of the most important things that you can have as a business owner are good relationships. Good relationships can be very instrumental in the success of a business. There are several different types of relationships that a business owner should be trying to obtain. This article will take a look at three of them that I feel are a must have!

These three are: relationships with your existing customers , relationships with potential customers and lastly relationships with other people in your field.

Below, each of these types are looked at a little closer so you can get a better understanding of how important each one is and what you need to do to obtain it.

Relationships With Regular Customers- It doesn't matter if your regular customers are individual people or a business; developing a relationship with them could be the difference between keeping that customer and losing that customer to a competitor offering the same type of products or services that you do. Let them know that you really do appreciate them as a customer on a regular basis. You don't always have to try to sell them something either, every once in a while send them a postcard or email thanking them for choosing you to do business with on a consistent basis. It might not seem like much;but your customers will appreciate the jester, increasing the chances of them staying one of your loyal customers. Let these individuals be the first ones to hear of your upcoming sale or new product or service that you will be offering soon. Reward them with special discount prices and deals just for them being one of your regulars, it'll be a well spent investment.

Relationships With Potential Customers- Sometimes it's hard to pay any attention to someone or something that isn't really doing anything for you at the moment. The truth is, this is where many businesses make a huge mistake. Remember this, potential customers represent the future of your business. Never be content with your current amount of customers, always look to gain more! Keeping that in mind, you should make it a routine to keep in touch with prospects that may have signed up for one of your newsletters; or maybe they responded to an ad that you ran in the paper before, but haven't purchased anything from you yet. Without being a pest remind them that your services are still available. Offer them some type of sample or free trial to demonstrate the quality of your products and or services. If done correctly, you can easily convert a lot of "maybe buyers" into "yes buyers ". Now these customers will soon find themselves in your "regulars" category .

Relationships With Others In Your Field- This is with out a doubt one of the best relationships to have. Simply put, these types of business relationships have so many advantages both short term and long term. By interacting with others in your field, it gives you an opportunity to learn new things, teach new things and even open up new doors for your business. Having these relationships with others in your field can possibly lead to collaborations in the future, greatly benefiting all involved.

Building business relationships, especially good ones, takes time to do. Once developing a relationship with a customer or colleague, put the same amount of time and effort into maintaining the relationship as you did to obtain it.

Source : http://www.articlecompilation.com

The Best Way To Do Company Registration

By: Trent 8 Trent 8

The Best Way To Do Company Registration

Looking for online company registration? Xenoslawyers and exelco offer you an option to do that in a simple and quick way. The form it produces is easy to fill up and therefore registering a company online becomes such an easy task. Not only has the format the language too, has contributed to the easy-to-solve process of the registration. The language of the form does not contain any legal jargon so that it is understandable by everyone.

Precision is yet another aspect that has made the site so effective. It does not have anything that you don’t need only the essentials are there. Apart from all this easy and effective methods, the xenoslawyers provides some amazing facilities. If the site receives a request of company registration, they deliver it free. However, if they get it after 2 pm, they do that within the next day and if the request is made on emergency, they deliver it on that very day and guess what, without any extra charge. A request made before 3:45 pm will also be answered with the company’s ACN number on that day. The site gives personal attention to ensure all the assurance made by it.

Since company registration is a legal issue, the site ensures that expert lawyers produce all the documents. If requested it will also give you the ACN within an hour of order. The company will not charge any additional cost for that. So, you will get so many things at the price of just $200 with additional charge for GST and ASIC fee. The site will always help in solving any queries even after the transaction is complete. So, rest assured that you would get the best legal advices whenever you want through xenoslawyers and exelco. Moreover, once registered, the site provides a lifetime service warranty. That means that it will take acre that your documents will be updated all the time for use.

During company registration, the site will provide you with the following contents – a bank account package including all documents necessary for a company to open account with the bank, a copy of Form 201 with the ASIC. The consent to act both as a director and as e secretary, their registration along with the registration of Shareholders will be produced in pro-forma templates. Another pro-forma template will be provided for denoting the details of meetings with Directors and Secretary. Along with it will give you all the pro-forma of the share certificates for subsequent use and a CD including all the details of the company.

The main office of xenoslawyers and exelco is situated at King Street Wharf Precinct in Sydney. The prime location of the office also helps promoting their business.

There seems to be four keys to the success of the xenoslawyers and exelco – it’s easy to follow process, which any one can understand, its use of simple language, its precision and the tendency to expel anything unnecessary and above all, its legal support and exclusive services that makes it a lifetime friend of you.

Source : http://www.articlecompilation.com

A complete printing solution for companies

By: Les Rosehill5 Les Rosehill5

A complete printing solution for companies

Regardless of the type of work and size, each company requires to get several types of printed jobs done. Almost all business setups need materials like flyers, brochures, envelopes and Business cards that need to be printed properly. For making profits, the companies need to keep their printing costs within a limit and ensure the quality is not compromised.

The residents of Canada and USA who need a comprehensive printing solution can count on the services of a company named 25 Hour Printing Service. This Toronto print company can handle any type of commercial printing jobs with ease. It has recently expanded its operations to Calgary and with this its operation coverage has increased significantly. The company has expertise in making various types of printed products like magazines, brochures, post cards and many more.

It has a professional team that caters to the need of the clients and regards client satisfaction in high esteem. The company excels in magazine printing. It is capable of printing magazines in a variety of formats. The clients are helped by its team in choosing the ideal format for meeting their requirements. A client who is not sure about the proper layout for his brochures or stationary can benefit from the advice of its veteran team.

One can be assured about the quality of printouts done by this veteran printer company. It uses the state of the art printing techniques and machines for getting the best output. This ensures the printouts to have vivid color and no printing related glitches. One can choose to make his stationary in matte or glossy paper. A person gets the same colors and designs in the materials as he sees on his computer screen when he opts for the service of this company.

The company treats its clients with compassion and professionalism. No matter whether a client is a corporate giant or a home based business owner, it serves all clients with same level of dexterity and commitment. If a person wants to get more information about the outstanding printing services provided by this company, he can visit its site 25hourprintingservice.com.

The flyers are meant for mass distribution and hence a company needs to mass print flyers and need to keep the printing cost economical. This company offers the customers the option to choose the paper type, size and colors. However, a company needs to ensure that their file types are compatible with the files used by this Calgary printer company. One need not rush to a printer shop for getting his printouts in time. A better alternative is to order for all his stationary printing jobs sitting at the comfort of their homes.

25 Hour Printing Service gives the customers the most reasonable price in the region. If a person places orders for various types of printing jobs he can expect great discounts on the total price. No matter whether a business entrepreneur sends a small or large order, he can count on this company for speed of delivery and cost.

Source : http://www.articlecompilation.com

Outsourcing Benefits

By: llucy

Initially, the outsource processing requires board approval. Outsourcing is the business function which involves the transfer of people and sale of assets to the supplier. The reason for outsourcing comes for the sake of cost savings, knowledge, contract, operational expertise, reduce time to market and risk management. When an individual shares his/her task then the work become easier and it is said to be as time saving which indirectly helps to cost savings. The current trend of standardizing business processes, IT services and application services enabling businesses to intelligently buy at the right price which allows a wide range of businesses access to services but previously in is only available to large corporate.

Because of the nature of information technology, items such as the IT contract and consulting contract have become a necessity. Since the information technology basically involve the transfer of data from one point to another, and often extent the globe which viable for one corporate to perform information technology services for another country while distanced thousands of miles apart. Outsourcing makes economic sense, and its impact can only have positive effect on the economy level. One of the aspects of outsourcing in economy is to fight against downturn. The Service provider has to finish the project on time with effective quality. So, that the process satisfies the customer requirement.

Credibility and efficiency of the service provider is known if the project met the deadline. The service provider provides the better service quality. Outsourcing reduces the overall management burden while retaining control of strategic decision making. It provides value added services in business. Outsourcing is beneficial to corporate organizations and consultancies. They are inter-related to each other because the corporate organizations use the outsourcing services and the consultancies provide service to the corporate. The outsourcing is categorized into many based upon its products.

The concept of Outsourcing with Business Process Outsourcing BPO emerged when the market become more price sensitive and competitive. By outsourcing business operation the organizations can get the price advantage and the same can be passed to their customers. The importance of business operations of the clients should be understood and quality service has to be provided. As the business process outsourcing (BPO) industry evolves, large providers and niche operators are repositioning their organizations to stand apart from the purveyors of plain-vanilla call center facilities.

Their goal is to speed up growth while creating barriers to entry for their rivals. The outsourcing may have many types like healthcare outsourcing, call center outsourcing, knowledge process outsourcing, outsourcing teleradiology services, engineering outsourcing, outsourcing medical billing, outsourcing medical coding, CAD Services etc:- Once a company has decided to move some jobs overseas as part of a business process outsourcing (BPO) arrangement, it faces two major challenges.

The first involves dealing with the external partner - whether it is a third-party provider or a captive BPO center - to ensure that work performance does not suffer. And second, it must take effective steps to redistribute work among the employees left behind. So, it is assure that outsourcing will rock in business to improve the economy.

Source : http://www.articlecompilation.com